There's no denying the power of the numbers when the 50+ population will have reached a third of our total population by 2021 and almost half of our total population by 2050.

For a generation who have embraced a "vista of accelerating change in every direction" from their teens and are now approaching the traditional retirement age (65)... what decisions will they make about work?

Are the nation's leaders right to be worried about the consequences to the economy and should organisations be concerned about a depleted talent pool?

The Forever Young Report provides key insights to: The origins and origin myth of this enormous tribe; The real dna of this new generation that defines their perspective on life; What they are motivated to invest time, energy, money in and the aspirational lifestyle for this chapter of their lives looking at Work. Live. Play.
Their 'to do' list and the rules of engagement to connect with the New New Zealand Baby Boomers.