Our key point of difference is the breadth of our multi-disciplinary approach and in our interpretative frameworks. We are market strategists, not traditional researchers and thus are not bound by conventional methodology and modelling techniques.

Our approach is a rich blend of primary investigations with in-depth conversations with movers and shakers, experts as well as mainstream New Zealand – and extensive secondary research exploring popular culture, international perspectives, global academic papers, statistics. We consult the experts when and where needed and explore the cutting edge thinking arising out of academia, often ignored by the commercial world.

It is said that not understanding the past keeps you in the present. The Providence Report believes it is critical to ensure all knowledge has a historical context.